A radio for the Farmer

In a typical village in rural
Uganda and many parts of Africa, a radio is a very powerful tool which is
mainly used to receive information within communities.  It’s used to broadcast lots of information
ranging from death Announcements to talk shows about issues affecting the
community. The benefits of radio, just like the mobile phone is amplified by
the fact,that the adoption of this technology in some rural areas has occurred
much faster than with other ICTs. In a country like Uganda where mobile
technology has quickly become much more cost effective for telecommunication
provision, Radio is used to boost its further adoption, use and application.
According to the farm Radio
International 2011 report, Radio is the most widely used medium for
disseminating information to rural audiences across Africa. Radio can reach
communities at the end of the development road – people who live in areas
without phones or electricity. Radio reaches people who cannot read or write.
Even in very poor communities, radio penetration is vast. It is estimated there
are over 800 million radios in sub-Saharan Africa.  http://www.farmradio.org/pubs/farmradio-ictreport2011.pdf
The Gender factor
Photo by: Edward Echwalu
Just like many other ICTs, Radio
has one major limitation. It has been a one-way medium that reaches farmers in
their homes and or fields and on its own, radio has had limited means of
interacting with listeners because of the one way flow of information.  And even if it’s true that radio is the most
widely used medium, it’s ownership, control and greatest percentage of
listenership is limited to mainly the men despite the fact that majority of
those involved in Agricultural production are women.
The Question:
How have you successfully used
radio as an ICT to reach not only men but also women for projects that benefit
both of them for example on Health, Education, business, Governance? Share your
thoughts.