Information Poverty: A barrier to Agricultural Productivity in Rural areas.

The agricultural sector is one of the most under exploited in many African Countries today. In Uganda alone, about 80% of the now approximately 32 million people http://data.worldbank.org/country/uganda  are rural based and depend almost entirely on Agriculture at various Levels of livelihood.
Information poverty is the absolute lack of accurate and timely Agricultural information to effect positive change in this case in the Agriculture Sector. Much as it is believed by many, that access to timely information by rural communities cannot only increase agricultural productivity but enhance social and economic development, many farmers in rural areas lack even the basic access to information.
Can ICTs bridge the Information Poverty gap?
Technologies affects all aspects of life be it social, economic or political. It’s therefore important to understand the role technology can play in Agriculture; to increase productivity, reduce costs as well as increase on the customer base. ICTs have been used as enablers in other sectors like Education, Entrepreneurship, health and sports but their adoption, usage and application in Agriculture is low despite the big role agriculture plays in society.
The inability to access accurate and timely information by rural farmers on climate change, market prices and best practices has negatively affected the final out put in terms of yields and profits. ICTs can play a big role is solving the problem of information poverty among rural farmers. The mobile phone whose penetration into Africa alone is over 500M http://ht.ly/37Ks7 a hand tool that can be used for several purposes because of its ability to combine text, Audio and Video functionality in addition to its ability to cut across literacy levels(Farmers are able to communicate in their local languages). The community radios, Telecenters/Information resource centre and print Media like farmer Magazines are all ICTs that farmers can use to access agricultural information.

MobileActive Video: Mobile phones in rural development & agriculture

Way Forward

Despite a number of challenges faced by the Agricultural sector, there are some things to consider inorder to bridge the Agricultural divide. Some of them are;
·          -Actively involving the Youth in Agricultural initiatives because being the biggest users of ICTs, their potential can be tapped into to divert their skills to Agriculture. They need to start looking at Agriculture as a source of income(Agrobusiness) and not as a dirty job like it has been potryed to them.
·         The agricultural projects must be very Gender sensitive right from the start. In most African Counties, women dominate in agricultural production yet the men do lots of marketing. It’s important to let each Gender play a role right from production to marketing in order to achieve Agricultural food security.
·         Agriculturalists need to work very closely with Journalists. Media plays a very big role in changing the perception people have towards agriculture as a dirty job and a sector of failures. Since journalists set the news agenda, they have to be well informed such that they can document agricultural success stories and stop focusing on only agricultural disasters like famine and floods.
·         Take advantage of New and social media to educate, inform, motivate and involve a number of different stakeholders about the role agriculture can play in economic development of society.
  • Good article Maureen I love this…170%.

    However I would like to add that production in Agriculture takes place at the grass root level and Journalists actually do not move to the grass root level to help in changing people's perception. So there is a challenge there that can actually be bridged by ICT and Citizen journalists

  • Thank you Cedric. First and foremost for the comment and for the addendum. It's not only true that few journalists reach the grassroots but also that they do not usually cover stories on Agriculture except for the Agricultural disasters. So like you say, Citizen Journalists can play a very big role in bridging this gap. Thanks once again.